Q. What did the Ford say to the Chevy?
A. Would you like a tow home?
Okay, wait, we’ve got another one.
Q. Why are Ford trucks so aerodynamic?
A. To improve the Chevy tow truck’s fuel consumption.
Ha! Funny, right? The war is real, guys. And you’ll see battles being fought everywhere. On bumper stickers, on social media and in Sunday school classrooms. There are entire internet groups devoted to Ford vs Chevy (or Chevy vs Ford, depending on which side you’re on) debates.
Well, which is better, Chevy or Ford? And why should you care? Read this from the comfort of your Toyota while the war rages on.
Chevy vs Ford Jokes
Whether you think those jokes are funny or not, you’re going to find them everywhere. For some reason, people all over the world think that it’s really important to have allegiance to a particular make of car. And it’s especially apparent in America.
This doesn’t only apply to Chevy and Ford, either. Diamond Star Motors, Dodge and others have their own wars going on. And then, or course, there are the Mercedes and Lexus drivers who would “never go back.”
Q. How do you double the value of a Chevy?
A. Fill up the gas tank.
Jokes like that are ammunition in the battle, and people take them very seriously. Car makes are like sports teams. It’s not uncommon to witness a bar room brawl over a Duke vs. Carolina match, nor is it uncommon for two patrons to scuffle because someone talked trash about someone else’s Ram.
F.O.R.D. = Fix Or Repair Daily
Back in 2011, two classy barhoppers started arguing over the Ford vs. Chevy debate. By an hour past midnight, the two (highly intoxicated) men were in the parking lot, where one pulled out a knife and stabbed his stubborn counterpart. Joke still funny?
The moral of this story is not that you should avoid talking about your vehicular preferences. The moral is that there is a strong opinion in the country about a lot of things, and vehicles are among those topics. And while the opinions are strong, they can be rooted in many places. Some of these roots may actually even be related to the performance of the car.
Chevy vs Ford Trucks
We’ve all met someone who would rather “push a Mustang than drive a Camaro.” But the sports car rivalry is only one battle in this epic war. Much of the nation’s auto brand preference is based on trucks. And, believe it or not, there might be some basis and history behind those preferences.
As companies, Ford and Chevy are stiff competitors. Founded in 1903 and 1911, respectively, the two automakers have been around for as long as horseless carriages have been in existence.
In 1918, the first Chevy trucks were put on the market. Chevy chose, with its Model T “ton truck”, to produce only the chassis cowl. The buyer would then purchase an aftermarket wooden cab and cargo box. That said, the first Chevy truck was essentially a “build your own truck kit”, and it necessarily required a unique relationship between truck and owner.
In 1928, Chevy introduced an inline 6 cylinder engine to its vehicles, and in 1930 the company released its first actual truck. No assembly required.
Ford, on the other hand, introduced its first mass produced pickup truck in 1925. The Ford Model T Runabout with Pickup Body was similar to the Chevy in that it was customizable. But, unlike the Chevy, the Ford pickup included a truck bed.
Chevy vs Ford: History
Over the next decade, Ford released several more Model T trucks, each carrying different options. Balloon tires, an electric starter and other options were now available to truck owners, and thus began the American propensity to pimp their ride.
So, it stands to reason that whatever a consumer’s logic for choosing Ford vs. Chevy, these owners have very close relationships with their vehicles.
Today, Ford’s best-selling series of pickup is the F-series. Almost 821,000 F series trucks were sold in 2016. Chevy’s best is the Silverado, of which 575,000 were sold in the same year.
Chevy vs Ford Facts
That still doesn’t answer your question, we know. Why the hell do people care so much? Well, part of that answer lies in psychology. The University of Southern California’s Online Master of Science in Applied Psychology program conducted a study about this very thing.
Apparently, we silly humans like to develop brand loyalty based on our emotions. We want brands we can relate to. They have to comfort us, or evoke emotion like patriotism or a sense of belonging. We basically want our cars to be our friends or our mothers, and we purchase based on how well they fit those characteristics.
That said, there are a few other factors which will influence our preferences. First, the performance of a vehicle will certainly have a role. No one wants a car that’s going to crap out at the side of the road. Since both auto manufacturers have a darn good reputation for building quality, they’re about on equal footing.
Secondly, family preferences will play a part as well. If your dad owns an F150, an F250 and an F350, you might be inclined to purchase an F Series as well. Conversely, if your dad can’t stop talking about the time his Silverado broke down on the way to the hospital when your mom was in labor, you’ll probably steer clear.
Chevy vs Ford: Reasons
Finally, we’re like lemmings on a mountain. If our peers all have Fords, then dammit we want one, too. A large part of this, however, is regional. In 2016, for example, the Ford F-Series Super Duty was coined the “official Truck of Texas.” But Michigan and New York are states important to the Silverado’s success.
While stabbing someone at a bar isn’t likely to persuade him to buy a Chevrolet, advertising and peer influence is. We’ve got very bizarre relationships with our cars, hence the Ford vs. Chevy war.
Q. What’s better, a Ford or a Chevy?
A. Who cares. Will it get me to Walmart?