There are many ways that you can promote your brand on Facebook, but some are more useful than others. Which begs the question: Facebook Group versus Facebook Page? Which one is better for a small, medium or large business? Which one is better for a charity or an individual?
Here at Versus-All we don’t shy away from any contest or comparison and this Facebook Group Vs Page article we’ll answer a question that has clearly been bugging many users of this social network.
Facebook Group vs Page
This discussion of Facebook Group vs Page will answer many questions in detail. But let’s begin by answering some of your most common questions:
- Should I Create a Facebook Page or Group for my Business? In most cases you’re better off with a Page.
- Facebook Page or Group for Small Businesses? Most businesses can benefit from both, with an emphasis on a Page.
- Are Facebook Groups Private? They can be set to “Private” or “Public”
- Are Facebook Pages Public? Yes
- Are Facebook Pages Yes? Yes
Facebook Group versus Page: The Basics
Unless you have been hiding under a rock for the last few years, you’ll probably have some experience working with the Facebook social network. For the average user, it’s a great way to chat with friends that live far away, catch-up on the latest news and stalk ex partners. For businesses, it’s a fantastic way to put your brand in front of people who are actively looking for it.
That is, if you go about things the right way. Which is where the question of “Facebook Group or Facebook Page?” comes into play.
To begin with, you need to understand that everything begins with a personal page. You can’t have a Facebook Page or Facebook Group if you don’t have one of these. This can be as active or inactive and as open or private as you want, as long as it exists. Once you have that personal page then you can look into creating a group or a page.
Facebook Group vs Page: The Group
A Facebook group operates as a collective of Facebook private pages. It is a community of sorts, and one that is typically created around a certain idea. Groups are often created as a platform for local auctions, garage sales and for support groups. For instance, if you want to bring together people in your community who have junk to offload and people looking to take it off their hands, a group is a great idea.
The same applies if you want to connect the sufferers of a certain illness or disorder. That’s because with a group there is no main “leader” of sorts. There are admin staff who can allow users to join and suspend other users, but when it comes to posting, engaging and basically creating content for the group, everyone has equal control.
As you can imagine, this has as many pros as it does cons. If you own a business and you want to control your advertising, this is not a great idea as you’re effectively giving your customers free rein. That’s where a Facebook page may be more useful.
Facebook Group vs Page: The Page
A page is controlled by one or more people. The setup is a little different in that there are no members, there are no restrictions on who can “join”. If someone likes a page then they are automatically following it, which means they will receive information about the latest posts, all of which come from the admin/owner.
Customers and fans can still interact, but they either do so via comments on individual posts, which can be controlled by the admin; or “Visitor Posts”, which can also be controlled by the admin and are not display in the same prominent position as admin posts are.
A page is perfect when you need more control and when you want to have a say on everything that is posted, from offers to images, video and more.
Facebook Group vs Page: The Comparison
As mentioned above, there are huge differences between these two. Perhaps the best way to look at it is that a Facebook Page is like an extension of your personal page, only with everyone being able to view your content. If you have any experience of Twitter, then just imagine your Facebook page as a Twitter page. It just takes one follow for someone to receive notifications of everything you post, but they can also see those posts directly and they can interact with them if they so choose.
A group is more private and restricted. In the above analogy, a Group would be like a group IM chat on your personal Facebook page. It’s a little less open, you control who comes and goes, and you can make it as private or as public as you want.
When is a Facebook Group Better Than a Facebook Page?
You just read the question, so now let’s look at the answers:
When you are a…
- Support group, bringing many people together
- Charity, seeking to increase communication as a means of increasing donations
- Group of enthusiasts
- Workplace, school or friendship circle
When is a Facebook Page Better Than a Facebook Group?
And what happens when the roles are reversed? Well, a Facebook Page is better than a Facebook Group when you a…
- Professional, such as an author, artist or freelancer
- Big brand seeking to increase exposure
- Retail business looking to increase online sales
- Celebrity, taking charge of your own brand
Facebook Page versus Facebook Post: The Winner
As with many of our versus articles, there is no real “winner” when it comes to Facebook Page vs Facebook Group. That’s because it all depends on what your goals are, as well as what sort of business you run. If indeed you run a business at all. As mentioned above, there are times when a page will be much better and times when a group will be much better.
Of course, there is no need to limit yourself to one or the other. For instance, let’s say that you’re a celebrity, artist, author or other successful professional (we can all dream, right?). Your first instinct should be to have a personal page. This is what you use to talk with close friends and family, and it’s also what you use to setup a page.
The page will then become your platform for showing your fans your recent projects. This is where you post pictures of your latest photoshoots and events. It’s where you get to engage with your followers on the whole, and not individually. You just snap, post and then let them discuss amongst themselves.
However, you may also then create a Facebook Group for key members of your fan club, or for other VIP fans. This can be an exclusive club where your fans discuss you in a private setting, and it can also be a way for you to reply to those fans in an equally private setting. You can do the same on a page, of course, but here there is no risk of the world seeing and replying to your messages, which means you can keep it on the low-down.