Apple vs Apple

Apple vs Steve Jobs, Microsoft and Samsung

In this Apple vs Everyone guide we’ll cover:

  • Apple vs Microsoft
  • Apple vs Samsung
  • Apple vs Steve Jobs
  • Apple vs Apple
  • Did the Beatles sue Apple?
  • Why did Apple keep the name after Apple Corps.?
  • Why did Apple buy NeXT?
  • Did Apple sue Samsung?
  • Did Apple invent the mouse?

Apple vs Apple

Steve Jobs was a child of the 60’s, he loved the Beatles, and even owned a VW van, but it’s doubtful that anyone in the midst of the peace generation could have guessed the serendipitous nature of these facts. In Particular, how these random icons would be forever tied to the history of Apple Computers. History is funny that way. In 1976 his newly inked company’s start-up capital came in part from $1,200 he made by selling his beloved VW van, the other $500 from the sale of his business partner, Steve Wozniak’s HP Calculator.

Much like today the 1970s American culture also embraced the idea of artisanal foods and much like today, the population was captivated by fad diets. It was during one of these forays into alternative eating that Jobs had taken interest in a heavy fruit laden diet and was visiting an apple farm. Somehow the simplicity of fruit inspired Jobs and Wozniak to call their budding computer company Apple. The impromptu choice brought on the partners’ first tough business lesson, the case of Apple vs Apple.

In 1967 The Beatles band founded a holding company called Apple Corps. In 1978 Apple Corps filed a patent infringement suit against Apple Computers. This suit was settled in 1981 for a then undisclosed amount, popular rumor put the amount in the tens of millions, but later it was revealed to be about $80,000. Unfortunately, this was only the first of five increasingly intense suits from Apple Corps, mostly revolving around Apple Computer’s movement toward the audio business.

Apple vs Steve Jobs

From the early 1970’s well into the 1980s Silicon Valley was home to the garage-tech start-up. It was 90’s grunge without the angry music, and your next door neighbor’s kid that just dropped out of college could have very well ended up being the next technology mogul. Jobs and Wozniak, or Woz, as he prefers, both left Reed College and in the early days, Apple was indeed run out of his parent’s garage.

Just five years after Apple incorporated, in 1981, it announced its IPO. Two years later they made the Fortune 500 List. At this point, Jobs felt it was the right time to do some talent searching, and he approached Pepsi head, John Sculley. In Typical Jobs fashion he was said to have asked, “Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?” Sculley became one of Apple’s chief Cos and this is when the trouble started to brew for Jobs.

Jobs had always been the visionary for Apple, and he reveled in the creation process, in-love with putting out the next big idea. So much so that he managed to isolate himself from the core of other executives at Apple. He was highly competitive when it came to his projects and his razzing of other departments culminated in him flying a pirate’s flag above his team’s office. Unfortunately for Jobs, his first solo project was the early edition of Macintosh. It debuted in 1984, and though it got great reviews, its actual sales were disappointing.

Sculley had been receiving a slew of complaints about Jobs from his team. He took the “failure” of Macintosh as an opportunity to demote Jobs, and to Jobs’ chagrin, the rest of the board agreed. Even moving his office to what Job’s called “Siberia”.

“Jobs told his closest friends and colleagues that it was a betrayal.” Alan Deutschman, author of The Second Coming of Steve Jobs, later revealed. Jobs left Apple a short time later at just 30-years-old.

He spoke about those dark months at a college lecture years later: “I was out — and very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.” He added, “I was a very public failure.”

“I even thought about running away from (Silicon) Valley. But something slowly began to dawn on me. I still loved what I did. The turn of events at Apple had not changed that one bit. And so I decided to start over.”

Jobs called a former college and in 1988 they launched NeXT, a manufacturer of computer workstations for the higher education and business markets.

Apple Buys NeXT

Apple Computer was struggling in in 1997 when they acquired NeXT for $429 million ($640 million today), and 1.5 million shares of Apple stock. They also got Steve Jobs back as Chairman and CEO of NeXT Software. He vowed to merge software from NeXT with Apple’s hardware platforms, eventually leading to the OPENSTEP foundation. In August of the same year, Jobs declared himself CEO. This time there was no real pushback.

“The conventional wisdom was that Steve Jobs was a great visionary but not a good businessman,” Deutschman observed. “But in his second time at Apple, he wasn’t just a visionary. He made a point of learning how to be a great businessman.”

Apple vs Microsoft

Apple vs Microsoft

In 1988, after Jobs departure, Apple launched the notorious “look and feel” copyright lawsuit against Microsoft for the GUI use in its Windows OS. Ironically at the same time, Xerox was building a similar GUI case against Apple that it launched in 1989. Eventually, both cases were dismissed. It’s important to note that patent laws during this time were for the most part pre-software and courts had difficulty finding precedents on which to base their rulings. Although digital and software patent law has come a long way since the 1980s there are still major cases struggling with proper precedent.

Perhaps having these high-profile cases at such an early age started the stigma of Apple Computers as a company that was forever immersed in litigation. After all, this was the start of the Information Technology era and most of the major players were battling out their claims in the courtrooms. Microsoft had many suits during the era as did Sony. Still, there can be no doubt that Apple has a litigious reputation. Some of the blame for this still seems to fall on Jobs.

Why was Steve Jobs Famous?

Google “Steve Jobs’ psychiatric diagnosis” and you will find headlines with terms like narcissist, perfectionist, obsessive compulsive disorder, and my favorite headline, from an article written by Samuel Barondes M.D. for Psychology Today, entitled, “Why was Steve Jobs so mean?

To many that knew him Jobs was a philosopher. And as a man deeply grounded in belief, he often seemed to be driven by something outside of himself. Compromise was a near-impossibility for Jobs, and more than once he lost key relationships for stubbornly following strict and detailed plans that only he could visualize. Love him or despise him, Jobs wasn’t a man that minced words, nor was he a vague or enigmatic leader. Jobs didn’t simply have the desire to be surrounded by those that believed in him, he absolutely demanded it.

That said if you are a student of Steve’s Jobs in either his business or in his philosophy you have almost certainly benefitted from his decades-long admiration of journalist Walter Isaacson.

Unlike most trendsetting geniuses, thanks in great part to Author Walter Isaacson, we have a distinct advantage with Jobs, a chance to follow the peaks and valleys of his life through not only his own words and deeds but through the candid opinions of those to he was closest to.

Who Wrote Steve Jobs’ Biography?

Walter Isaacson is a Signet Society member and a member of the Harvard Lampoon. Noted Lampoon alumni include comedians such as Conan O’Brien and Etan Cohen. Many celebrities still visit the Lampoon to be inducted as honorary members. A few of these past guests include Robin Williams, Tracey Ullman, John Cleese, Jay Leno, Winston Churchill, Adam Sandler, Sarah Silverman, and John Wayne. Isaacson also penned the biographies of notables like Benjamin Franklin, Albert Einstein, and Henry Kissinger, and in 2010 Steve Jobs asked the writer to tell his personal story as well. Jobs is said to have been uncharacteristically hands-off on his biography. It was common knowledge within his circles that he wanted only candid statements from those who were to help Isaacson tell his story.

In one interview Isaacson provided a haunting thought on Jobs’ nature that still seems to epitomize the man all these years later, “Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system.” Jobs, said Isaacson, “was capable of frightening coldness even with his oldest collaborators and his family.”

Did Steve Jobs Need Anger Management?

This penchant for iciness was often combined with a legendary temper. Jony Ive, Jobs’ best friend expressed his thoughts on this to Isaacson:

“I once asked him why he gets so mad about stuff. He said, ‘But I don’t stay mad.’ He has this very childish ability to get really worked up about something, and it doesn’t stay with him at all. But, there are other times, I think honestly, when he’s very frustrated, and his way to achieve catharsis is to hurt somebody. And I think he feels he has a liberty and license to do that. The normal rules of social engagement, he feels, don’t apply to him. Because of how very sensitive he is, he knows exactly how to efficiently and effectively hurt someone. And he does do that.”

One of the most famous of these displays happened in an executive meeting for chip supplier, VLSI Technology. The company was discussing their struggle to meet Apple’s quota when Jobs barged into the room and launched into a tirade about their incompetence. This included the accusation that they were all “fucking dickless assholes!” Interestingly enough, VSLI managed to meet the deadline. Later, the executives forever endeared themselves in the eyes of history when they purchased matching jackets with the letters “FDA” embossed on the back. They seemed to have learned that the best way to deal with Jobs was to find the humor in his madness.

Jobs was capable of feeling powerful regret as well. In his conversations with Isaacson, he expressed tremendous shame over the way he treated his parents when they dropped him off at college. Jobs had been given up for adoption by his birth parents, and like many who struggle with this; it was a wound that never really healed for him.

At the time that he was entering college, it seems that this wound may have manifested itself in the idea of being rootless. He had, in essence, simply walked away from his parents without any show of affection or even a goodbye. “It’s one of the things in life I really feel ashamed about. I was not very sensitive, and I hurt their feelings. I shouldn’t have. They had done so much to make sure I could go there, but I just didn’t want them around. I didn’t want anyone to know I had parents. I wanted to be like an orphan who had bummed around the country on trains and just arrived out of nowhere, with no roots, no connections, no background.”

Jobs also earned great public disdain for denying the legitimacy of his first-born daughter, Lisa during her early years. It was a deeply personal ordeal for them both and something that neither was allowed even the slightest privacy to cope with. When interviewing with Isaacson Jobs listed Lisa as one of his personal heroes.

What was Steve Jobs Cancer Treatment Diet?

Apple vs Steve Jobs

Isaacson answered another burning question for those that followed Jobs’ illness: Did he regret opting out of more traditional treatments? According to the author he absolutely did, ruminating on several occasions about what seemed to be his pivotal decision to forego early surgery.

On October 24, 2011, just nine days after his death, Steve Jobs, the biography, was released.
There’s the “Good Steve,” and then, there’s the “Bad Steve,” Walter Isaacson once concluded.
Tim Cook has been Apple’s CEO since late 2007 when Jobs stepped down to combat his illness.
What is Apple’s new campus, the “spaceship”?

Along the spherical byways of Apple’s current headquarters’ project, dubbed “The Spaceship”, dozens of highly skilled workers, clad in orange and yellow safety gear have spent countless man-hours in order to ensure that thousands of tiny, bright-white tiles are seamlessly inlaid along each vertical surface. This is just one step in the late Steve Job’s wish for Apple’s eco-friendly new addition-the Apple 2 campus. Originally conceived just before Job’s passing in 2011, the Apple2 Campus has been called both groundbreaking and fanatical, oftentimes in the same breath.

Beyond even Jobs’ vision for a completely singular headquarters, CEO Tim Cook has tired of traditional, “uninspiring” office spaces as well. Some will argue that the use of novelty and beauty to breed creativity is not a new concept, but Cook and company’s enormous flagship building is in a class all its own. Seamless is the tag word here, and abrupt transition the enemy. Cook with much inspiration drawn from his late predecessor has undertaken an office building that in some way seems more closely related to the next biosphere than to a giant technology firm. The plan is, in a word, breathtaking.

Floor to ceiling glass walls surrounded by 7000 transplanted trees gives the illusion of working within a well-stewarded forest. The rooftops boast enormous solar panels and there is even an area for stressed-out workers to engage in gardening.

The giant sphere is home to the world’s largest piece of curved glass and those lucky enough to visit find themselves hard-pressed to find a single visible seam in the building’s materials. An expansive, outdoor arena occupies the space between the buildings, here leadership plans to host concerts and conduct company meetings.

Apple’s One Infinite Loop

By Cupertino law, construction sites are mandated to use 75 percent of materials recycled from prior demolition; Apple claims to be reusing 90%. Steve Jobs grew up in Cupertino County. One Infinite Loop is the first building on the 176-acre campus that Jobs began for Apple employees. Throughout his fifty-one years, he expressed grief to those that knew him over the concrete farms of office buildings and parking structures that had gouged out much of the dense, green county where he had spent his adolescence. He has often described feeling a kinship for the rugged, natural beauty of northern California, and here on Apple’s campus, designers hope that one day soon we can watch as mature-transplanted flora begins to push back onto its native ground.

Tim Cook is a whole-hearted believer in the renewable energy movement. For the 2.8 million square feet of campus, Cook and company plan to use close to 100% renewable power sources including wind and solar. They’ve even made a new acquisition to their solar power portfolio to help with supply.

One would guess that the 13,000+ employees slated to work within the sphere’s chrome and glass walls are bound to have the eyes of the world upon them as the novel campus continues to unveil its wonders. Thus far it seems that the ingenuity of Apple’s new headquarters promises to be an unparalleled marvel and a kind of second home to the Apple community. Just one of the campus novelties was revealed by Cook in a recent interview when he announced an array of sensors and apps that are in place to automatically inform employees where they can find an open parking spot, guaranteeing that no one will be forced to waste even a moment finding a space! Surely there will be many more marvels to come as the groundbreaking date nears.

Apple vs Samsung

Apple vs Samsung

Much of Apple’s legal team has spent the past six years dealing with the ongoing case of Apple vs Samsung. What has become a landmark case in the United States has been teaching those that follow it about a distinct lack of solid precedent cases for design nuance. In 2016 after an appeal ruling by the Supreme Court the case has been once again been extended to the lower courts for a final ruling. Link for Samsung vs Apple

The Future of Apple

Recovering from a loss is tough, and here we have an entire company and millions of stockholders recovering as well. Still, Apple has built a name for itself as a fierce competitor and a company that has historically managed to get ahead of some of information technology’s biggest trends. Tim Cook, while not without his own critics, seems to have two things that the fragmented group may have been looking for, Vision and Compassion. Where Apple goes from her e is anyone’s guess, but many hope that the loss of Jobs will lead in some way to a renewed inspiration for greatness.

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